to promote and identify the goods or services of the trademark holder, and to protect the company’s reputation and profits;

As amended by the WTO Regulations, a trademark may be any designation that is visually perceived and capable of being represented graphically, and may in particular consist of words, persons, names, letters, numerals, graphic elements or combinations of colours, and include any combination of such signs;

A trademark may contain a three-dimensional shape, but it must be recordable and public, such as a drawing or a text description;

To increase the chances of successful registration, customers should try their best to provide a design created by themselves and with no special meaning in the text, which is both unique and novel.